Abstract: This study aims at identifying the factors that affect willingness to pay (WTP) participants of BPJS Kesehatan Class III in Yogyakarta will be analyzed by using the approach of contingent valuation method (CVM). Variables use to measure WTP in this research include age. number of family members. the last education taken. https://www.bekindtopets.com/super-save-Vetscan-Flex-4-Rapid-Test-25-ct-super-buy/