The markup helper will deliver the schema markup code. Copy the code and insert it to the head part of the web page to include structured data. Moreover, the rich snippets help in qualifying the visitors for the site, which decreases the chances of bounce and lowering the bounce rate. https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-google-rich-snippets-json-ld-opengraph-twitter-tags-schemaorg.html