The South Korean drama market is rapidly transitioning from traditional broadcast channel-centric to a new ecosystem led by OTT and digital platforms. In this shift, drama production costs have risen dramatically, and https://webookmarks.com/story4481658/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-global-advancement-strategies-with-diversified-revenue-models